Visual elements users interact with.

Overall experience and usability.

Improves engagement, trust and conversions.

Understand goals and audience.

Analyze users and pain points.

Map user interactions.

Blueprints before visuals.

Brand colors, typography and components.

Clickable experience before coding.

Validate with real users.

Assets and specs for developers.

Maintain consistency.

Iterate with analytics.

Simple, fast, consistent.

Clutter and poor navigation.

Save time and improve quality.